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In 1998, Jean Bedord established eContent Strategies as a consultancy to work with content providers and content acquisition organizations. As principal of EContent Strategies, she focuses on strategies to utilize search technologies so publishers and search technology companies can make more money in the new Web ecosystem. She brings the experience of working for over 20 years in the information business, in both technology and content, to bridge the transition from the traditional offline world to the new world of the Web, dominated by Google.
Jean Bedord is the consummate information professional. You may also know her as senior analyst and consultant for Shore Communications focusing on business opportunities with emerging search technologies, working with content producers and content technology companies.
She is also Professor Bedord on the part-time faculty for the graduate School of Library and Information Science at San Jose State University. She teaches a class in Online Searching, learning a lot about the "Google generation" of searchers, utilizing distance learning technologies.
A former persona is that of product manager at Dialog Information Services, a pioneer of search technologies and services. Jean worked at Dialog for over 10 years, in different positions in database design, publisher relations and content licensing with over 300 different publishers. One of her challenges was developing guidelines to help publishers transition from print products to new digital platforms. She also negotiated rights and permissions for the pioneering online copyright compliance program developed at Dialog, now part of Thomson Scientific.
Yet another former persona is technology buyer and implementor for information services at a pharmaceutical and medical devices company, Syntex, now part of Roche BioSciences. As an IT manager, it's a different perspective when your department is an expense, not a revenue generator!
In life prior to Silicon Valley, Jean began working in technology as a scientific programmer at the U.S. Bureau of Mines in Laramie, Wyoming, then migrated to analysis and programming for library systems at Washington State University.
She's also a recovering student, having earned employable degrees with an MBA at Santa Clara University and a BA in math at the University of Wyoming. But along the way, she was also fascinated by human culture and linguistics, and ended up getting an M.A. in anthropology. **
And now full circle at EContent Strategies, she is using the same cultural perspectives to look at search behavior and the "Findability" of your products in this new ecosystem called the Web.
So call today for a perspective on how YOUR business can profit from search and Web 2.0 technologies.
Contact Jean Bedord:
phone: 408-257-9221
email: jean AT EContentStrategies DOT com
Snail mail: 11120 Santa Teresa Drive, Cupertino, CA 95014
** Check out James Michener's book Centennial for a description of her field research on buffalo bones and bison kill sites!